The main goal in any type of advertising is being durable in audiences’ mind and to increase the purchase desire. Effective advertising is the main step for achieving this goal. Creativity is the necessity of effective advertising. Creativity is owning unique ideas and taking advantage of ordinary situations in a special and exclusive way.
Brand’s success depends on the creativity in expressing the strategic message during introduction or promotion phase. Advertising agencies usually are the best consultant for applying creativity in ads due to their expertise, knowledge and experience in advertising. One of the advantages of advertising agencies is their ability to reinforce the strategic message of the brand through innovative ways. Successful marketing campaigns always use innovative and creative elements in order to attract target market’s attention. Creativity is also one of the most important factors in creating distinctions.
In advertising, creative techniques are the necessary tools that are used for attracting attention, engaging minds and changing attitudes as well as the viewpoints in order to transfer the brand or product message wisely to the audiences. Generally, it must be considered that a creative advertising should follows few essential points: going beyond the general traditions, avoid unnecessary rules, having a sense of humor, being unpredictable, avoiding saturated advertising media and finding new platforms.
Creativity in advertising can be seen in different ways to communicate with various target audiences and ideas.; it can be seen through over exaggeration, extreme simplicity or in the form of artistic verbal, visual and audible attractiveness like a memorable music.
MAAT advertising agency as a paramount advertising agency in Iran, will create creative advertisements for its customers in a professional way. Creativity team in MAAT, after forming the main idea and the initial advertising plan by considering the brand’s message, slogan and product usage will provide a creative, unique and effective advertising plan for its customers.