One of the most important things that any good advertising agency must be able to do is to choose the right advertising strategy for the target audience. BTL unit in MAAT Agency has been launched to provide a full service marketing to those who work in production and trade in BTL field. This unit optimizes ads budget and raises the access rate to target audience by the help of professional and educated staff whom provide different services such as consulting, designing and executing BTL activities. The advantage of this method is the accurate measurements towards achieving the goals of projects as well as its tangibility, high impact on the audience, creating a strong and long-lasting relationships between brands and audiences also increasing durability in costumer’s mind.
There are various types of advertising strategies. One of these strategies consists of 3 groups: ATL , BTL , TTL.
ATL (Above The Line): The overall and mass advertising such as television, radio, magazines, outdoor advertising like billboards, Straboards.
BTL (Below The Line): Advertisements that are based on data and reminding programs that focused on customers’ dispersion and which is also measurable, such as email marketing, interactive services and sponsorship, etc.
TTL (Through The Line): This kind of advertising will provide services between two other categories (BTL and ATL), such as public relation and customer services.
MAAT full service agency provides different tools and services in BTL fields such as advertising sales promotion, events and experiences, direct marketing, interactive marketing, word of mouth, personal selling and etc.
MAAT agency is trying to raise the access rate to the target audience and to optimize ads budget as a great value through using creative and modern tools for programming, design and execute BTL advertising and also providing consultations and trainings in this field. By these activities, MAAT BTL Group has created a close relationship between brands and customers and by expanding its services, has helped MAAT Holding to provide the best advertising campaigns based on integrated marketing communication (IMC).
MAAT holding’s BTL unit is trying to be the best Iranian agency in offering BTL marketing services through experienced and educated staff by using the modern and effective tools. MAAT BTL Group can bring the most possible value for its local and foreign customers by effective, innovative and creative integrated programs.