Marketing methods are changing constantly according to the new technologies and changes in new generations’ preferences. Therefore, this section must be under the supervision of educated and smart staff, in order to anticipate new business processes to update their methods rapidly according to the market conditions and various needs of audiences. This will help to be successful and pioneer in the new business market which is called social business.
Brand is a collection of name, design, logo or logo type that can belong to a natural or legal person, with all intellectual and substantial characteristics that are tied to a service, product, personality, institution or even a movement. Anything under the name of brand including processes, customs, behavior and organization’s literature all the way to the content and executive outputs must follow macro policies and brand strategy.
The main goal in any type of advertising is being durable in audiences’ mind and to increase the purchase desire. Effective advertising is the main step for achieving this goal. Creativity is the necessity of effective advertising. Creativity is owning unique ideas and taking advantage of ordinary situations in a special and exclusive way.
Transferring the advertisements’ message to the targeted group or consumer needs a carrier. This carrier is seen in different media formats such as TV, radio, internet, film, different OOH advertising media like billboard, bridge board, lamp post and etc. In order to choose the media, the advantages and disadvantages of each medium should be considered according to the products, brands, media habits of the targeted consumers, costs and etc.
Nowadays we are witnessing a fundamental change in the way of communication between people in the social networks and cyberspace. Considering the importance and expansion of this change, advertisements’ templates are also changing and becoming more digitalized every day. Hence it is suggested to consider this media as an effective tool especially for the new generation and educated people.
Graphic design of an advertising agency, is a subcategory of design, visual communications and communicational designing. In an advertising agency, graphic design activities are done with the help knowledge and principles of design and always tries to solve a problem with providing a visual solution.
Nowadays with advancement of technology, we are witnessing a new generation of advertising in the form of digital and online. It is predicted that traditional ways of advertisements such as TV, radio, printed, OOH and etc., are fading over time. However, watching TV is still the most popular and comfortable choice of public at their leisure time. Therefore, films or teasers are still the most important and effective way of advertising for attracting audiences, informing about a new product, changes and reminding of a product.
Nowadays with advancement of technology and science, positioning a brand in consumers’ mind has become harder. Hence, advertising and promoting processes are becoming more important. Having a communicating and marketing integrated system can be the best tool for placing a brand in customer’s mind .
Public relation is a form of marketing communications. This unit is looking forward to create connections with organizations’ beneficiaries, media, and public society. Organizations and people need public relations and it is better to pay special attention to public relations in all activities. The advantage of public relations is transferring message credibility to audiences which is far more than credibility of advertising messages.
Events And Customer Services
Events are usually seen in the form of conferences, exhibitions, festivals, stalls, group visiting by external investors, fun events for personnel’s weekends and etc. The most important point is that these events should not have any conflictions with the brand and product identity, in order to maintain the brand’s interest without any damage to the brand. Events should bring credibility for the brand and make a positive perception in customers’ mind.
Value Added Services (VAS)
Nowadays with development and easy use of smartphones, most of the people’s activities are done by this smart tool. Therefore, MAAT full service advertising agency by creating powerful substructures which are independent value added service established by “Arzesh Afarinan Pars Hamrah” company with business name of Maatel in 2011. Maatel goal is to meet some customers’ needs whom they want an especial service or a value additional to previous traditional advertisements.