Strategies
Mission Statement
MAAT full-service marketing and advertising agency, gives creative and innovative services to all clients, based on the knowledge and experience of its staff. MAAT agency gives the best services to brand owners through its professional creative teams and creates added value for businesses through following the latest trends and modern advertising and communication technologies. In this way, MAAT provides an integrated and comprehensive solution to respond to all Iranian and foreign clients’ needs in the local and foreign markets.
Vision
– Become an ideal advertising, marketing, and branding agency in MENA region.
– Become a consultant services in the field of advertising with the help of technological ideas.
– Using paramount technologies for effective progression of customers’ name in the market.
– Creating new and attractive ideas and high quality performance .
Goals
– Providing effective marketing and advertising services for customers’ strategic aims.
– Market research and using innovative and bright ideas for customers’ progress.
-Creating bilateral constant relations based on partnership, responsibility, mutual perception and honesty.
– Increasing customers’ satisfaction.
– Media development
– Enhancing the quality of services and products
– Consolidation and enhancement of MAAT brand
– Enhancing the quality of cultural and social values in MAAT’s advertisements.
– Decreasing the usage of energy and natural resources as well as protecting the environment
– Enhancing and creating satisfaction among personnel
– Increasing the level of knowledge and skills in human resources
Value
– Efficiency
– Commitment
– Creativity
– Team work
– Continuous learning
– Constant growth
– Meritocracy
– Customer orientation
MAAT History
MAAT advertising company started its work from 2003. On that timeو MAAT was just able to provide some limited services. But gradually, with the completion of its services, since 2007, MAAT turned to a holistic and integrated agency over 4 years. Since then, each year MAAT MarCom agency tried to move forward on the path of a sustainable growth by fulfillment of its abilities, improvement in the quality of its services and increasing the number of customers. MAAT’s continuous growth is tied to its ability to provide an ever-expanding list of services to its largest clients.
The number of employees had a constant increase and in 2016 it reached 122. These people are working in different specialized departments. After a decade of continuous value creation for stakeholders, MAAT agency creates customized marketing programs for many of the world’s largest companies through comprehensive services. MAAT agency helps clients to build brands, to increase the selling rate of their products and services and also to gain the market share.
Advertisement Industry Background
Just like other countries in the world, advertising in Iran was probably as simple as peddlers promoting their goods to the crowed in the street. Printing industry changed the face of advertisement. With the entrance of printer to Iran and publishing the first newspaper in Qajar era, press advertisements gradually found their way into publications. Thus advertising trends found its way into Iranian media through wall-mount and consequently by periodicals, books, cinema, radio and finally to the television.
The first newspaper in Iran which attempt to publish an ad was “event newspaper” in 1887.
Quality Policy
MAAT tries to increase the quality of its services according to the requirements of quality management system of ISO 9001:2008, in order to improve the customer’s level of satisfaction. Therefore ,by attracting the attention of all members in MAAT Group to the fundamental principles and purposes stated below, to achieve new standards in advertising industry:
– We’re going to use all of the scientific, technical and ethical experiences to increase the quality of our available services.
– Commitment, responsibility, loyalty, sustainable growth and creativity is five major traits of all MAAT members.
– The most important principle at MAAT agency, is the ability to understand the customer’s concerns, provide effective solutions, dedications and support to achieve an honest interaction platform.
– distinguishing MAAT’s clients in the market, besides bringing satisfaction to the clients, it is what makes values for this agency. Based on this main idea, MAAT tries to increase the quality of its services and have a continuous improvement trend in service delivery in order to make profit and enhance market share.
– Educated and effective human resource is what we rely on to provide the best quality in our services. Therefore, expanding the human resources and improving the working skills is the main purpose of enhancing productivity and offering services in MAAT full service agency.
– Being dynamic and having continuous and targeted training is one of the principles we are committed to in MAAT Group ,to increase MAAT members’ capabilities .
– We consider an equal result for all the stakeholders, including the partners, clients, shareholders, suppliers and the society in all of our activities.
– In addition to respecting all the norms and sociocultural requirements in all of our works, raising the culture of announcement is another factor that we take in to consideration.
– Public health and compliance on all the environmental requirements with eliminating the all types of pollution, is one of the main principles in MAAT Service’s achievement Chain.
– MAAT Agency never hesitates to allocate adequate financial and fundamental resources to make developments in the quality of services.
– MAAT would always try to improve the quality of the services , make the best results for clients and to be known as a valuable brand in advertising industry not only in Iran but also in the world, so that it can make financial and intellectual added values for all the clients.
MAAT Structure
Marketing unit
All the successful organizations pay a lot of attention to their marketing section because all the abilities of an organization are led by the marketing department. MAAT marketing team always provides the worthiest services for its clients.
Creativity unit
Ideas are created in this team. First, the possibility of performing ideas are examined and then a meeting will be conducted with all the members in order to inform everyone and also to improve the ideas.
Atelier unit
MAAT advertising agency’s atelier impressively implements the confirmed ideas in an amazing way. This atelier consists of expert and patient professionals who are performing MAAT creative campaigns.
Project traffic and control unit
Planning is the most important thing for growth. Planning can have a significant role in prohibiting mistakes or recognizing hidden opportunities. So a meeting is performed for precise project’s planning with managers’ presence to not only satisfy clients and staffs but also to provide the best service in the shortest period of time.
Research and development unit
MAAT advertising agency does its activities based on up-to-date methodologies and valid references. We depend to R&D team for doing all works. That is why we take strong and doubtless steps.
Information technology (IT) unit
We use IT tools to enhance the services and products that we provide to clients and to shorten the period of each project. This tool not only makes MAAT advertising and communicating agency functions easier but also has a desired level of quality.
Advertising production unit
MAAT advertising agency production team has the most impressive teasers in its resume. This team won the award of the best TVC at media and finance conference for the best concept and structure.
Commercial
MAAT MarCom agency according to its vision, always maintains its relations with various business industries in Iran and in the world, in order to become an ideal brand with global standards.
Client services (Account) unit
Account unit is the communication link between clients and MAAT advertising agency. This unit is responsible to follow all services related to each brand or client; by providing the best services, creates satisfaction among customers. Besides protecting clients’ benefits, it also protects the agency’s benefits among clients.
Home series network unit
Home series network is one of the media that has become popular in Iran recently. This media is a suitable platform for cultural, artistic, and familial advertising. Therefore, MAAT Holding, has established home series network unit under the name of “Armani Communication Network”, in order to create a context for beneficial relations among home series, product, services and the brand owners.
TVC unit
TV and Radio adjutant department is responsible for recognizing market and client needs, to provide suggestions in different fields. According to these plans, this unit anticipates the displaying time, cost, media type, and method, to maximize the attention and effectiveness which includes teaser and TVCs, reportage, industrial film, logo commercial, subtitle, short film and …
Out Of Home advertising support unit
This unit provides various suggestions and proposals for buying OOH advertising spaces in different parts of Iran and it is responsible for monitoring, service, maintaining and enhancing all advertising spaces like billboard, bridgeboard, Straboard, and etc. It is responsible for shopping malls such as Hyperstar. Support unit, provides the best services for meeting clients’ needs and holistic satisfaction based on its audiences.
Print and publication unit
MAAT Advertising agency always pays attention to quality of its published samples like client’s advertising campaign and even its ministerial letters. Therefore, MAAT’s print and publication unit, presents the best work samples by monitoring all steps of printing.
Digital marketing unit
Considering new trends and speedy evolution of cyberspace, digital unit of MAAT advertising agency, uses the newest technologies along with providing the highest quality services, integrated, creative and interactive solutions in digital advertising and marketing field in order to create unique success in web and digital space for MAAT clients.
Systems and methods unit
A collection of procedures, and methods is needed for increasing effectiveness and efficiency of each company. These methods and procedures work together for a common goal. Systems and methods unit in MAAT advertising agency, by studying the ongoing rules of the company, analyzing suppliers’ evaluation, flowchart and workflow chart in addition and also re-engineering structures and standards to improve the methods and checking issues for providing solution with the help of CEO and assistants.
Financial unit
Human resource plays important role in MAAT’s activities. MAAT advertising agency, always respects human dignity and pays attention to details while communicating with its staffs.
MAAT Honors
Clients’ trust, is our paramount honor. A teaser was produced by MAAT for Sepah Bank at 2008 and in conference of finance and media which was launched by national Radio and Television and the Ministry of commerce, this teaser was selected as the best teaser of the year from the point of view of structure and concept. This event proved the achievement of goals in MAAT agency through creativity and performance. MAAT managers and staffs are never afraid of competitions; That is the only reason behind this achievement.
