Transferring the advertisements’ message to the targeted group or consumer needs a carrier. This carrier is seen in different media formats such as TV, radio, internet, film, different OOH advertising media like billboard, bridge board, lamp post and etc. In order to choose the media, the advantages and disadvantages of each medium should be considered according to the products, brands, media habits of the targeted consumers, costs and etc.
Medium is a communication channel with audiences. Every medium is appropriate for special consuming targets, this means that while a subject has the possibility of being beneficial from one point of view, it can be totally ineffective and useless from another.
There are various classifications for media, in one of the classifications, media are divided into 2 groups: paid and unpaid. Paid media include all types of media that you must pay in order to promote your product or services, where unpaid media cost you near to nothing, like launching social and online media for brands. Another general classification of media is a model that divides media into 3 groups of ATL, BTL, and TTL.
Among different types of advertising media, TV is the most effective, influential and persuasive one which makes the possibility of catching widespread range of audiences. Radio is also known as a general media. Printed media like press and magazines include high amount of ads share. OOH advertising are seen in the form of billboard, straboard, stand and also on urban furniture, vehicles or other urban ads. Another effective advertising media is internet which is going to be an online advertising hypermedia very soon due to its low cost and high reach.
Choosing an appropriate medium is the most important point in increasing the advertisements’ efficiency in order to choose the media, the advantages and disadvantages of each medium should be considered according to the products, brands, media habits of the targeted consumers, costs and etc. Advertising agencies as planners, will evaluate the media’s qualitative features such as credibility, reputation, dispersion, preparation and impression time. After that by considering the organization & brand’s identity and written strategies, they can act as the best consultant for their audiences. MAAT advertising agency with years of experience in advertising field, awareness of social and cultural affairs and adequate recognition of target audiences is one of the best and the most reliable consultation center and advertising service provider in Iran which guarantees the success of the brand owners and customers by preparing appropriate situations for effective ads in all media.