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MAAT shined in the 3rd Iranian Advertising Festival
Iranian advertising festival can be considered as one of the biggest competitive events among Iranian advertising agencies. The purpose of this festival is to discuss and evaluate Iranian advertisements over a year. The Iranian advertising festival strives to improve the advertising industry of Iran and also to promote creative advertising by using scientific and global standards.…
The effect of advertising on Iran’s automobile industry
Advertising is used to convey the message of a brand and to increase the profitability of the company or brand. One of the main goals of advertising is to increase the sales rate and have a positive effect on the income of the company. Automobile industry is not an exception. Successful and strong advertising can even…
E-commerce in Iran’s market
E-commerce in Iran’s market Nowadays, technology has become an important part of our personal lives and we are highly dependent on it. Technology advancement is a complex phenomenon which also involves society and science. This advancement has occurred in years and subsequently has changed people’s lifestyle including their shopping, communication, learning and business style. The advancement…
Brand Activation
People usually tend to trust in old and well-known brands rather than the younger ones. When a brand releases the first batch of its products, it is completely unknown and unfamiliar to the public; What made those brands popular and trustworthy is the way they have approached people as well as their goods’ quality. Brand activation…