Choosing a marketing and advertising agency in a new country in order to help your organization to reach its short and long term business goals is not always a simple decision to make. There might be numerous options available, but finding the best marketing agency in that specific area is the most critical part of it and working with the best marketing agency can be an excellent investment for the future of your company while choosing the wrong partner can end up costing you in long term plans. During decades in MENA, Middle East and specifically Iran we have seen transparency and accountability wiping out the traditional agency model. So what makes an advertising agency sustainable and successful in Iran today? We are able to point out five essential elements that successful advertising agencies have in common in all around the world and here in Iran Maat professional ads agency is the only advertising and communication agency which have all these 5 elements at the same time.
- Great Staff
An advertising agency is made up of a team of experts in different, but related fields. It primarily consists of experts in marketing along with a number of experienced web and graphic designers and also other professionals. A successful advertising and communication agency will use these professionals to deliver on a variety of customer expectations from responsive website design to eye-catching print ads on billboards.
These people are the driving force behind all of your campaigns, technologies, and strategies. To that end, we recommend partnering with passionate, enthusiastic, and creative individuals who genuinely love marketing- advertising and aren’t afraid to take risks and launch bold campaigns to achieve the greatest possible impact.
These great staff should consist of digital experts too, because Nowadays a great marketing agency has to have expertise across multiple digital marketing channels based on users that are spending more time accessing content, browsing and researching ideas across devices, channels and a wide diversity of platforms. In addition, the marketing agency should be proficient in the following services: email marketing campaigns; social strategies; website development; pay-per-click (PPC) ads; content strategy and creation; SEO; link building and etc. To that end, we recommend selecting an advertising and communication agency with a proven track record generating leads and driving sales in the target market.
- Strong Online Presence
In the information age, most businesses, specifically ones who work in advertising or communication fields, should have a strong online presence. However, great advertising agencies are usually more visible than other businesses since it is their business to be involved in marketing. Great advertisers consistently rank high on search engines, their presence on social media is quite impressive, and their own sites and print materials should be what you would like to see for your own business.
As content remains a central tenet of effective marketing, the agency you partner with should have expertise in this area. In addition, know how to create a premium content strategy that attracts, converts, and retains customers, they should also be able to tell your company’s story in a way that appeals to your market and gives you an advantage in the marketplace. The marketing agency should also understand how content needs to vary at different stages of the marketing to sales funnel, as well as for different channels. Relevant content is the key.
- Knowledge of your customer.
A great advertising company should also be well-versed in acquiring, engaging, and retaining customers. This is done by possessing and gaining knowledge of your specific customer insight and market; meeting your audience’s needs continuously; and providing continuous value. The agency you partner with must prioritize your customer’s needs and desires – and build marketing campaigns around them – because that is what will ensure an authentic and successful brand.
This knowledge comes from data, measurements, and analytics that will prove the value of your initiatives and enable better decision making. A great marketing agency uses analytics to measure the outcomes of all their actions.
- Great Value for Money
To find out whether an advertising agency will give you greater value for money than other firms, be sure to find their differences with the other ads agencies in their own countries. Then watch out for smart answers like the latest technology and a solid grasp of the latest trends, special services they offer, and past experience among other things. They have to be able to convince you in these important fields.
- Guaranteed Results
Unlike a contracting business that guarantees a project will be create by a certain time, advertising agencies which promise to get you a certain amount of new clients in a certain time cannot always keep it. What a good advertising agency can do is to guarantee a new website will be compatible with all devices, relevant social media marketing will be completed by a certain date, and that strategies will improve SEO rankings. Agencies that guarantee a certain ROI for their services may not be reputable and will not back up their promises. Look for advertising and communication agencies who guarantee works that can be done.
After all we can say in Middle East, MENA and Iran Maat advertising agency is one of the best Iranian advertising agency which truly understand that the ultimate goal of any marketing initiative is to drive business growth, user engagement and revenue. Maat full service agency with the best staff, expert digital team, strong online presence, great database and market research would think beyond marketing and prioritize your company’s long-term business and revenue goals in your target market.
