Author archive for Ali Esmaili

  • Golden-Cup

    MAAT shined in the 3rd Iranian Advertising Festival

    Iranian advertising festival can be considered as one of the biggest competitive events among Iranian advertising agencies. The purpose of…

  • Billboard-Car-Ads

    The effect of advertising on Iran’s automobile industry

    Advertising is used to convey the message of a brand and to increase the profitability of the company or brand.…

  • E-commerce-in-Iran-market

    E-commerce in Iran’s market

    E-commerce in Iran’s market Nowadays, technology has become an important part of our personal lives and we are highly dependent…

  • Brand Activation

    Brand Activation

    People usually tend to trust in old and well-known brands rather than the younger ones. When a brand releases the…

  • Multi-generational Marketing in Iran

    When you walk on a crowded street, most probably you will notice all generations on that street. Each generation has…

  • Tvc-Media-Planning

    How to secure your business in Iran’s marketplace through best media planning?

    In advertising and marketing field, media is the communication channel between brands and their customers. Media carries the companies messages…

  • Dove Video

    Case Study: Dove- “Tell Her She is Beautiful”

    Since Unilever has been presenting in Iran’s market, it has started to advertise its products in Iran too. Dove as…

  • Media landscape in Iran

    Iran as a very ancient country with more than 7000 years civilization geographically placed in critical area of the world,…

  • The Matter of Code Switching in Managing Globally 

    Among technologies, the internet of things has gained the most attention recently. Globalization removes businesses borders and also dispels hardness…

  • How FMCG Distribution Channels Strategies will be unlocked in Iran

    According to marketing experts, Fast Moving Consumer Goods (FMCG) is the most disloyal industry among customers. Take in to the consideration,…