Blog

 
  • Multi-generational Marketing in Iran

    Maat Knowledge Group Marketing

    When you walk on a crowded street, most probably you will notice all generations on that street. Each generation has its own unique features, characteristics, and perceptions. Obviously, it is an absolutely difficult task to create an environment or an entertainment to...

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  • Tvc-Media-Planning

    How to secure your business in Iran’s marketplace through best media planning?

    Maat Knowledge Group Media

    In advertising and marketing field, media is the communication channel between brands and their customers. Media carries the companies messages to the intended audience and can add meaning to the message. Media planning is one of the most essential strategies used by...

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  • MAAT MARCOM AGENCY now in Canada

    Maat Knowledge Group Digital Marketing

    MAAT MARCOM AGENCY is taking pride now to announce taking its presence and services to a whole new region; North America! To realize its corporate vision and in order to cater a novel professional service to its valuable clients globally, MAAT MARCOM...

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  • Dove Video

    Case Study: Dove- “Tell Her She is Beautiful”

    Maat Knowledge Group Digital Marketing

    Since Unilever has been presenting in Iran’s market, it has started to advertise its products in Iran too. Dove as one of the most famous brand with a wide range of personal care products, belongs to Unilever. Dove always aims to deliver...

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  • Media landscape in Iran

    Maat Knowledge Group Advertising

    Iran as a very ancient country with more than 7000 years civilization geographically placed in critical area of the world, Middle East. A general look at the media in Iran shows that during the time after the Islamic Revolution and Iran-Iraq War...

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  • The Matter of Code Switching in Managing Globally 

    Maat Knowledge Group Marketing

    Among technologies, the internet of things has gained the most attention recently. Globalization removes businesses borders and also dispels hardness of communication. Actually, World Wide Web expands businesses context, consequently it develops so many aspects of trades and businesses especially in Iran...

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Marketing

 

  • Multi-generational Marketing in Iran

    When you walk on a crowded street, most probably you will notice all generations on that street. Each generation has its own unique features, characteristics, and perceptions. Obviously, it is an absolutely difficult task to create an environment or an entertainment to impact all generations at once. Accordingly, brands...

    Marketing Maat Knowledge Group2017/04/22
  • The Matter of Code Switching in Managing Globally 

    Among technologies, the internet of things has gained the most attention recently. Globalization removes businesses borders and also dispels hardness of communication. Actually, World Wide Web expands businesses context, consequently it develops so many aspects of trades and businesses especially in Iran which is after lifting sanction become one...

    Marketing Maat Knowledge Group2016/07/04
  • What are the main characteristics of successful advertising agencies in Iran

    Choosing a marketing and advertising agency in a new country in order to help your organization to reach its short and long term business goals is not always a simple decision to make. There might be numerous options available, but finding the best marketing agency in that specific area is the...

    Marketing Maat Knowledge Group2016/05/25

 
 

 

Digital Marketing

 

  • MAAT MARCOM AGENCY now in Canada

    MAAT MARCOM AGENCY is taking pride now to announce taking its presence and services to a whole new region; North America! To realize its corporate vision and in order to cater a novel professional service to its valuable clients globally, MAAT MARCOM AGENCY is here now to take it...

    Digital Marketing Maat Knowledge Group2016/11/29
  • Dove Video

    Case Study: Dove- “Tell Her She is Beautiful”

    Since Unilever has been presenting in Iran’s market, it has started to advertise its products in Iran too. Dove as one of the most famous brand with a wide range of personal care products, belongs to Unilever. Dove always aims to deliver products which tangibly improve the condition of...

    Digital Marketing Maat Knowledge Group2016/08/04
  • Online Advertising Merits – Part2

    Online media can often learn valuable details about the individual that has signed on to the site . Each user has an IP (Internet protocol) address which typically identifies the location of the individual down to at least the zip code level in the United States. Participants in the...

    Digital Marketing Maat Knowledge Group2016/01/17

 

Strategy

 

  • How FMCG Distribution Channels Strategies will be unlocked in Iran

    According to marketing experts, Fast Moving Consumer Goods (FMCG) is the most disloyal industry among customers. Take in to the consideration, advertising bombardments around us are the proof of this claim. Inspiring Ads encourage consumers to buy products but people get bored and tired of the tons of ads that...

    Strategy Maat Knowledge Group2016/06/15
  • هویت سازمانی و هویت برند

    Daimler Plans Quick Returns To Iran

    Automobile industry is one of industries that will get the most profit out of lifting Iran sanctions. So German automaker Daimler plans a quick return to Iran. Daimler and Iran Khodro Diesel which is a subsidiary of Iran Khodro Industrial Group will resume cooperation with each other. Iran Khodro...

    Strategy Maat Knowledge Group2016/03/06
  • Lets Say Hi To The Wrold

    Boasting a population of 80 million, a healthy demographic make-up, low debt and vast potential of revenue – Iran is one of the most lucrative emerging markets recently. Sanction made Iran to suffer double-digit inflation and unemployment rates for the past few years but finally After years of sanction...

    Strategy Maat Knowledge Group2015/12/19

 

News

 

  • Optimized Relationship With Your Clients

    Volney B. Palmer (1799-1864): The Nation’s First Advertising Agency Man , He was laying the foundations for his advertising agency at this time , he did not yet consider himself an ‘ advertising agent . ’ Worker on behalf of other businesses was not yet his concern . Instead...

    Marketing, News Maat Knowledge Group2015/12/19
  • Internal Marketing At Maat

    According to the customer satisfaction theory , consumer satisfaction can be affected by employee attitudes even if they wanted or needed to buy products. Companies have found that in order to maintain competitive advantage they have to create duplicate relationship between their employees and customers . If the company...

    News Maat Knowledge Group2015/12/19