Blog

  • Multi-generational Marketing in Iran

    When you walk on a crowded street, most probably you will notice all generations on that street. Each generation has its own unique features, characteristics,…

  • The Matter of Code Switching in Managing Globally 

    Among technologies, the internet of things has gained the most attention recently. Globalization removes businesses borders and also dispels hardness of communication. Actually, World Wide…

  • What are the main characteristics of successful advertising agencies in Iran

    Choosing a marketing and advertising agency in a new country in order to help your organization to reach its short and long term business goals is…

  • Integrating Communication and Marketing issue

    Attracting people’s attention is the main issue nowadays. Based on this issue marketing experts use various procedures to grab consumers’ attention. Indeed advertising is the most popular…

  • Cultural diversity makes an impact in Iran

    Why cultural diversity in Iran must be considered for advertising ? Sanction made Iran to suffer lots of difficulties but now this economic isolation ends…

  • E-commerce-in-Iran-market

    E-commerce in Iran’s market

    E-commerce in Iran’s market Nowadays, technology has become an important part of our personal lives and we are highly dependent on it. Technology advancement is…

  • MAAT MARCOM AGENCY now in Canada

    MAAT MARCOM AGENCY is taking pride now to announce taking its presence and services to a whole new region; North America! To realize its corporate…

  • Dove Video

    Case Study: Dove- “Tell Her She is Beautiful”

    Since Unilever has been presenting in Iran’s market, it has started to advertise its products in Iran too. Dove as one of the most famous…

  • Online Advertising Merits – Part2

    Online media can often learn valuable details about the individual that has signed on to the site . Each user has an IP (Internet protocol)…

  • Online Advertising – Part1

    Fifty six of the top 100 websites based on page views in February 2008 presented advertising . Web based sellers use online advertising to drive…

  • Billboard-Car-Ads

    The effect of advertising on Iran’s automobile industry

    Advertising is used to convey the message of a brand and to increase the profitability of the company or brand. One of the main goals…

  • Media landscape in Iran

    Iran as a very ancient country with more than 7000 years civilization geographically placed in critical area of the world, Middle East. A general look…

  • First step to invest in Iran is to know about the laws

    Iran against the background of permanent output losses from the global sanction and a protracted decline in its potential growth, now by structural reforms after…

  • Brand Activation

    Brand Activation

    People usually tend to trust in old and well-known brands rather than the younger ones. When a brand releases the first batch of its products,…

  • How FMCG Distribution Channels Strategies will be unlocked in Iran

    According to marketing experts, Fast Moving Consumer Goods (FMCG) is the most disloyal industry among customers. Take in to the consideration, advertising bombardments around us are…

  • هویت سازمانی و هویت برند

    Daimler Plans Quick Returns To Iran

    Automobile industry is one of industries that will get the most profit out of lifting Iran sanctions. So German automaker Daimler plans a quick return…

  • Lets Say Hi To The Wrold

    Boasting a population of 80 million, a healthy demographic make-up, low debt and vast potential of revenue – Iran is one of the most lucrative…

  • دکتر ظریف

    Iran Economy After Lifting Of Sanctions

    On 14 July 2015, the P5+1(the five permanent members of the United Nations Security Council- China, France, Russia, United Kingdom, United States plus Germany) and…

  • Tvc-Media-Planning

    How to secure your business in Iran’s marketplace through best media planning?

    In advertising and marketing field, media is the communication channel between brands and their customers. Media carries the companies messages to the intended audience and…

  • Golden-Cup

    MAAT shined in the 3rd Iranian Advertising Festival

    Iranian advertising festival can be considered as one of the biggest competitive events among Iranian advertising agencies. The purpose of this festival is to discuss…

  • Optimized Relationship With Your Clients

    Volney B. Palmer (1799-1864): The Nation’s First Advertising Agency Man , He was laying the foundations for his advertising agency at this time , he…

  • Internal Marketing At Maat

    According to the customer satisfaction theory , consumer satisfaction can be affected by employee attitudes even if they wanted or needed to buy products. Companies…